Head-to-head wagering is stupid if the match-up is pre-selected and 10% is too high of a takeout for it.
A betting platform will hopefully come when players can make their own head-to-head props in a betting exchange style platform - and also bet on stuff like offical fractions, offical final time, offical margin of victories and obviously there needs to be in-race betting that takes place right up until the 1/8th pole. Also - there should be exchange style bet props for stuff like photo finishes, jockey standings, trainer standings, and a variety of custom head-to-head props.
So many races are completely won and lost in the first two to three furlongs. I don't doubt a time will come when more money is bet on a race during its running than bet before its running.
A custom prop section would be sweet. If I want 100/1 odds that I can name the pace setter after a half mile on the entire card accroding to the results charts - let me put it there and see if I can find any takers. If I want Switch (+3 lengths at even money) versus Zenyatta in a head-to-head - maybe I can find a taker.
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