I think an evening post would help ratings and wagering similarly to the Saturday of Final Four Weekend. A lot of people would have groups of friends over to watch and I think more people may be introduced to betting. With computer betting it is so easy to set up an account I think it would introduce more people to wagering.
I have had a few afternoon Derby cookouts over the years and everyone wanted some action even if they had never wagered before. Many people had to show up after later or after the race because they or their kids were involved in Saturday baseball, soccer, golf etc....... That is why prime time or early evening would make more sense.
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