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Originally Posted by Thoroughbred Fan
The craziest idea they ever had was to end BYOB. That move absolutely killed their revenue from that day. It was tantamount to putting bacon on every sandwich at Jewish deli and then wondering why you aren't selling anything.
Face the facts. People are by nature animals. I have been to eleven runnings of the Preakness. It had begun to get worse in the infield. I can understand wanting to rid the infield of the full beer can toss that had become a staple. People were getting hurt. However, they should have rolled out Kegasus and the $20 bottomless plastic mug that first year they killed BYOB.
This marketing campaign isn't crazy, the fact that they had to lose millions of dollars before launching it is CRAZY.
Godspeed MJC.
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I completely disagree. People were eventually going to die because of the BYOB policy. I'd rather lose out on 20-30k in attendance who spend virtually nothing on betting than have a bazillion dollar wrongful death lawsuit.