Quote:
Originally Posted by docicu3
Wouldn't you think 12-3 PM is a better spot than early AM when many folks are starting their work daze....
Have you ever seen any data about how the 3-6 PM #s compare to the 9-12 AM #s?
You still have the most entertaining and informative show in the industry any time of the day no matter when it airs. It would be interesting to know what times maximize your exposure.....
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Thanks Doc. We can't get too much of a read on this interesting 12-3pm ET cameo, but there hasn't been any phone call fall-off at all, which is usually a good barometer of listenership. SiriusXM's internal subscriber polling indicates that ATR has a steady, loyal audience of an estimated 20,000-25,000 listeners any given week. The 9a-12p ET has some distinct positives, especially when adding the 6-9a re-play to it which creates a 6 hour block of original programming, and the audience has definitely migrated to it over these last 8 months from the old, long-standing 4-7pm ET slot. One aspect of the other racing programming on the network is a financial arrangement for the airtime, and it will be nearly impossible for ATR to work around that as long as it's in place. I'm enjoying the 12-3p special, but am very comfortable with how the morning show has evolved.