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Originally Posted by The Indomitable DrugS
Football and Baseball.
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So basically you are turning the track into a sports bar for these people? What good is it, if they are doing nothing than just focusing their time on football & baseball the entire time.
Education is the key. On these days at the track when they focus on families, college kids and or any type of new patron that makes it to the track, the sport must focus it's attention on educating these people and getting them to use this new found knowledge on a return trip to the track. Maybe instead of giving away an umbrella, run some sort of education DVD giveaway sponsered by DRf or Equibase etc. and have it be part of a 4 part education set about the sport and more importantly betting it. Maybe in special editions of the weekend programs or forms they could include some sort of beginer DVD. You would think that anything would be a step in the right direction. Hell with all the useless programming TVG has, how about some sort of weekly handicapping show that they could just replay at certain times.
The ideas are endless, but unfortunately too many people inside the game seem to be alright with the staus quo and that's very unfortunate.