I live here in Toronto and there is a serious, hard core marketing push in the last 2 years going on. I'm not sure who is in charge of this change but he/she is heading for a major promotion. Lots of Television adds in Primetime across all major networks. Print adds in all the Daily Newspapers, combined with an almost cornered slot machine market in a city of almost 3 million. I see another 8-10% in 2011.
We need more grass racing. No doubt!
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