Quote:
Originally Posted by gaut10
Completely agree.
Take a look at this...Go to document page 16... http://www.ntra.com/images/NTRA_2010_Annual_Report.pdf
I have never seen any of this utilized other than on tvg and hrtv. Wow, thats innovative...market only to people who are already in the game.
Part of the problem is that horse racing, like boxing is generally a sport of those born before 1980 unless you grew up around it or have those close to you involved. unfortunately, most younger people are interested in MMA and other American sports.
My personal experience has been that most younger than 30 have no interest in traditional sports like baseball, boxing or horse racing. More has to be done to attract "fans" to not only the track, but the sport in general. The NTRA should allocate more funds for marketing. NTRA.com is awful and not updated. TVG did all the marketing for the BC.
NTRA does little to promote its stars both active and retired. For casual fans, the horses race then they retire. They have no clue about the breeding aspect of the game.
Recently, EVD had its most prestigious qh futurity (560k). There was absolutely nothing done by the local media, EVD, or the AQHA. EVD didnt even mention it on its website, yet the track was packed with people. |
You wonder why they can't market and grow the sport...check out the freakin balance sheet/income statement info.
The SAFETY ALLIANCE generated $328,000 in revenue but COST $638,000 in expenses associated with the program and racing integrity. Assets dropped, from 2008 to 2009, by 45% and expenses dropped 47%...however, revenues from TV in 2009 were a meet $219,000 as opposed to $1.9 million in expenses. Even worse, the general and administrative expenses stayed just about the same over both years...so as their assets dropped off a roof, and some expenses were cut, it looks like they kept everyone on and just paid em the same...definitely the way to make a company work (even if non-profit)