You do realize this is an industry that seems to not be bothered by a very successful retired jockey still using commercials that heavily use a beloved dead trainer. It's an industry that welcomes catheter commercials being run on major horse racing networks. It's an industry that was surely gunna embrace this next guy (if he'd only lived a bit longer.) It was inevitable.
http://www.youtube.com/watch?v=9RyYcDh2EMY&NR=1
www.youtube.com/watch?v=VtYdDK1uTDI