I'd say winning is only important for those that don't have the chops to make it after all this exposure. It's a little something to hang your hat on after you've tried and become less than a hit. The ones with star quality will rise to the top, win or lose.
Besides, I think the AI system is quite flawed. Every week they send someone home, that's probably what voters should be texting, who was the worst, who gets sent home. But hey, there's not nearly as much money in that.
On a side note, I thought Christina Aguilera stole the show. She's a true performer with some serious pipes.
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