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Originally Posted by Cannon Shell
How exactly could it change? What other revenue sources could there be? TV revenue? That is a pipedream.
Your last sentence is the key. No doubt that is the best way for the game to survive and thrive. Betfair is a perfect example yet virtually no one is pushing for it within the game and there really hasnt been a groundswell from the people who put the money through the windows either. And the depressing part is that not only would incorporating Betfair style gambling be difficult in determining how to split the income but will almost assuredly be opposed by politicians.
While I do understand that there is a certain percentage of woman that gamble and follow horseracing I simply dont believe that there is some huge, secret group of women that are waiting to be coaxed into going to the track.
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There aren't...yet. Again, we have to adjust our thinking to a changing world. The role of women in sports and commerce is changing. Surely you understand this. We are the first generation of women that have grown up with this level of empowerment. Do you think that is going to go backward somehow?
The sports that have embraced the female sports fan have thrived, the ones that haven't are in trouble. Gambling is the same way. Women in the past didn't have the independence financially or otherwise to make decisions on how money was spent. Now?
You check out the way Las Vegas has changed their approach to the female gambler. Racing has, for the most part, been stuck in the fifties.
How many women do you see at football games today as opposed to 20 years ago? Baseball? how about hockey? How many women do you know that fill out tournament brackets? Has that gone up?
And TV is NOT a pipedream. If networks pay millions to watch rednecks drive a chevy around an oval for 5 hours, Im sure racing can put together a product that would at least be equally appealling.