Quote:
Originally Posted by Scav
Listen, I am not saying that there are not woman out there that don't go nuts at the track. There obviously are.
I don't disagree what Steve has said from the start of this website, if you get people to the track, they will come back because they end up liking it.
But to focus an entire or partial marketing push on 18-30 year old woman is absolutely a waste of money, in an industry that is already being bled dry.
I am of the belief that you have to solidify your account base before you can attract new customers. Horse racing's 'base' is far from solid. They are losing big bettors daily to greener pastures.
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I hear what you are saying. I just think that we don't agree on the point. In my opinion, the old model is hopelessly flawed. Why is this "base" you speak of not solid? How do you win back those "big bettors" leaving for greener pastures? Could you label the sport as "successful" even with this base of big bettors?
Racing needs to re-invent itself and it is refreshing that the powers that be are actually taking new ideas into consideration. Thinking about "big bettors" and solidifying a dying fan base is small thinking. Trying to put racing back to a national pastime is where we should be going.