SUN: Racing's media makeover paying off
Horse racing's media makeover is paying off
After courting new, younger and female fans, major events see TV ratings rise
A very interesting and encouraging piece on the dynamics behind the excellent Derby ratings.
One thing the media types saying this increase doesn't mean an increase in racing's prospects dont understand, is that it is firmly established that once you get 'new fans' interested in the sport/game, they invariably become horseplayers.
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