That's how these 'cults' work. They get you brainwashed into the system and then you pay through the nose for their product. FREE is another option. Free (pun intended) for all those open to exploring it.
(Of course, if you go the cult route, you get to use all those cool phrases: "FAST", "no trips in slow races", "new top", etc. This alone might be worth paying for. ha haha )