This article's from March but I did a search here and couldn't find anything. I was googling something about last year's Cup and saw this on the BC homepage.
http://breederscup.com/content.aspx?id=45121 The BC is up for 'outstanding live sports special.' The awards are this Sunday at the Lincoln Center. They're up against things like the Super Bowl, NBA Playoffs, World Series, Indy 500, and Stanley Cup finals. Hmm, well it was nice to be invited. They need to pimp the fact that the Ladies Day thing we've got going on offers up a better chance of accidental flashing than the Super Bowl does now. Gotta give us an edge.