The Breeders' Cup has made a lot of good moves... yeah, the two day event wasn't completely won over at first, and it still has kinks, but its young. Ultimately, the amount of money wagered on those two days is a significant number to plop into the BC.XLS spreadsheet.
That said, I think where the BC is pinched right now are the fields.... some of the races this year were rather "lame" races to bet. Yeah, lots of quality, but I never was excited to bet the F&M Turf for example. With the BC I want 14 horse fields, some craziness and good times.
I think one of their initiatives should be growing the event state-side in addition to worldwide. 7 versus 14 horses is a massive handle difference that equates to millions in revenue.
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