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Originally Posted by boswd
They need to market it towards the 18-30 crowd.
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Exactly. More specifically, they should market it to the college crowd. I took my buddies to the track when I was in college and they loved it. And now, with the smart computer guys at college studying poker, or trying to play perfect Blackjack strategy, count cards, whatever -- the biggest thing horse racing has to offer is the POSSIBILITY of an edge. The crowd I'm referring to doesn't play slot machines much. They are not suckers. But show them a game where they might get an edge (over the crowd), and they will get interested. The NTRA should run an ad during the World Series of Poker that's on now until November. You know, show the mutuel pools on Breeder's Cup Day -- "You think a $100,000 pot is big, try $10 Million..." that sort of thing.