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Originally Posted by Cannon Shell
Exposure helps to create fans. The sport gets more coverage. Maybe some people get interested in being owners. Or lets pretend like the Haskell being only on TVG was "good" for the sport. It wont solve racings problems but RA vs an undefeated Zenyatta in the Classic would be a huge event, even for racing. Maybe they both retire afterwards but you need to get eyes on the product in a positive way.
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No one knows who Zenyatta is. Rachel against Mine that Bird in the Travers is a far bigger draw than Rachel and Zenyatta to the casual fans.