TV coverage doesn't do much to attract fans.  99.9% of the casual fans that I work with watched MTB win the Derby and RA win the Preakness don't want to go to the track with me.  But those that have never been to a track that have gone with me have shown more interest.  In fact, the ones that went to the track come to me will go to Kentucky Downs at least once a month. 
 
The same happened to me.  I never really cared much for horse racing until I physically went to the track.  The atmosphere (good and bad) was much better than sitting on my couch watching from afar. 
		
	
		
		
		
		
		
		
			
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				"Success does not consist in never making blunders, but in never making the same one a second time." -  
Josh Billings
			 
		
		
		
		
		
		
	
		
		
	
	
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