Fun for the whole family at the track is such an intriguing idea because I believe you have two strong opinions in the average horse players.
"A" Horse Player does not want to be around kids at the track and usually can be found in the simulcasting area. Usually either a married man in his 30's or 40's with kids of his own and this is his escape from reality or is a retired man in his 60's, 70's or 80's and is just happy to get out of the house once in a while.
"B" Horse Player is married as well but really enjoys bringing the family to the track. They can be found sitting in their lawn chairs enjoying the afternoon sun while the little tikes eat ice cream and ride the pony. Mom makes an occasional bet while Dad gets at 'em from start to finish. They usually come to the track as a family once or twice a month. Mom and Dad have been known to show up a few times without the little tikes.
How do you promote the sport, a track etc and keep both players happy? Voucher giveaway, a section of the track designed for the little tikes with pony rides, ice cream etc is a good start don't you agree? Making sure that Horseplayer "A" can have his or her serenity while keeping "B" happy is a challenge.
It is well known that when the economy is down as a whole gambling goes up, especially in the lower income brakets. With times being the way they are what better way to bring out the occasional fans then free vouchers? You may not bring alot of new faces to the game right now with this method but if you can get the family to come out one or two more times ths Summer or Fall then it is a victory. especially if they eat BBQ at Toga
