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Old 06-21-2009, 09:40 AM
Travis Stone's Avatar
Travis Stone Travis Stone is offline
Oaklawn
 
Join Date: Sep 2006
Location: Louisiana
Posts: 2,229
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Thanks for the clairification.

If you assume a 22.5% blended takeout, they need to make ~$666,000 in additional handle to pay for this, or $111,000 per race in the sequence throughout the day pre-tax etc.

For a track like Woodbine, which handled $2.1 million last Sunday, this is a lot of money. Especially for a Sunday, which is not as big of a simulcast volume day as many might think.

Unless I'm missing something, this is a very bold marketing experiment. I hope it works for them.
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