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Originally Posted by SniperSB23
Ratings up 7.4% for the Derby, up 27.4% for the Preakness, up 24.0% for the Belmont since the last TC year. Let's now change anything right now. Let's market our little gelding Derby winner who might not be that good but will be around for hopefully years and draw in some of the extra TC audience this year or years to come.
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Yeah one thing to think about is evidence of how things work out in the ratings when there's an effort to advertise during May sweeps. I saw ads in primetime. Move the Preakness and it's harder to capitalize on that. If the Belmont were on NBC, I bet it would've been higher from sheer momentum. It should be a package like with the Olympics or Monday Night Football. When does that contract expire and why is the Belmont separate from the first two?