The kids wont notice this horse unless he goes on to win the Preakness. Then TC fever will hit and this horse will get some real publicity. Then they will probably start with the toys (such as beanie babies) that will get the kids involved and rooting for the horse.
But until then, everyone thinks it's a waste of time and money to promote this horse and things associated with him.
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Felix Unger talking to Oscar Madison: "Your horse could finish third by 20 lengths and they still pay you? And you have been losing money for all these years?!"
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