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Originally Posted by Danzig
maybe they could take a page out of the gate selection show that thankfully no longer exists...have a mockup of the two horses, and he puts a cardboard cutout of himself on one of them. it would be as exciting as the heisman award show.
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That is too complicated. Put the name of the winning horse on the front of a cap, have the cap placed backwards (which will appeal to an entirely new audience) on Gomez's head, and at the appropriate time, Gomez turns the cap around and utters some ad jingle. It will be a happy marriage of commercialism and cheesieness.