Bigs, I think that's good - that shows how the paper perceives the general publics interest in this. The public knowing about TB-industry-driven safety initiatives is a good thing - no?
I don't know if Churchill is going to advertise as "Certified Safe" or not (I agree that saying "certified safe" could be misleading), but if they quote what the accreditation letter says, sounds like a real good thing to me. All tracks should have all that.
I don't see how anybody but the most cynical PETA geeks would jump back out of the woodwork, at the first breakdown by having this ( think there is guaranteed failure)
Should the alliance rescind it, not do it? Should Churchill not advertise it? No, IMO it's great they are doing it! Inform the public of what the TB industry does do for safety, proactively, every day, every race.
"The accreditation letter from Mike Ziegler, the alliance's executive director, said Churchill met or exceeded all safety standards, including post-race veterinary inspections through the Kentucky Horse Racing Commission veterinarians and its padded starting gate.
The letter also praised Churchill's internal "Safety from Start to Finish" program, which goes beyond the alliance standards, citing increased post-race drug testing and safety mats in saddling stalls.
Churchill is free to use the certification in advertising and communications, Ziegler said."
__________________
"Have the clean racing people run any ads explaining that giving a horse a Starbucks and a chocolate poppyseed muffin for breakfast would likely result in a ten year suspension for the trainer?" - Dr. Andrew Roberts
|