And I do want to mention that I don't consider myself a NASCAR fan. I'm not interested in auto racing and have no desire to see a race. Yet, because ESPN, Fox Sports, and all other major news outlets care, I find that I cannot escape from knowing what's going on in the sport, who's making a run for the Cup, and what car Carl Edwards is driving. Christ, I even got into a NASCAR fantasy league this past season. Whatever billionaires are calling the shots in horse racing ought to get together and start thinking about promoting their sport and trying to draw new fans in much the same ways and stop sweating the small stuff, like the occasional breakdown of a part of their most abundant commodity.
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