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Originally Posted by PSH
How do the racetracks take advantage of this situation?
A depressed economy to attract newbies....
Increased marketing, not charging admission and parking.....
$1 beers? Free vouchers?
Oh, full fields and competitive racing would help too for the more hardcore players...
I would be for cutting back some of the days at certain tracks but that isn't going to happen....
PSH
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The hardcore players are going to play no matter what. It's the rest of the people/newbies that the sport has to try to attract. Get the people/families that won't/can't afford to buy tickets to sporting events. Market going to the track as a day of inexpensive entertainment (obviously I am talking about tracks/meets that run in the warmer months in the northeast, but certain tracks could do this year round). Things like cheap food, give aways and things to do for kids. Concerts after the races. Promote smaller type bets like .10 supers and maybe .50 pick 3's and 4's, so people realize that they might be able to make a score without having to put up alot of money. Have house handicappers be available to interact with patrons. But the important thing is just to get them to the track. Once there hopefully they will be hooked by the excitment of the sport that we all love and will eventually want to go back.