one problem with the current system is that there is still a bias towards certain schools/regions due to their tradition and history-it explains why osu (for example)begins the season practically every year ranked very high. it also explain why just a couple of years ago, many wanted a rematch between osu/mich in the title game, rather than fla getting in.
if utah and boise st want to get more recognition, they can begin by changing their schedules in future, and taking on some tougher non-conference opponents. they are currently considered the 'peppers pride' of bcs football. if they want to fight amongst the supposed power houses, they can help control their destiny. BUT, they still fight an uphill battle, because ratings still matter-witness osu possibly getting a bcs bowl, rather than the higher-ranked utah.
and for anyone still wondering why the current system is in place, and seemingly unchangeable--i recommend finding the dec 1 issue of SI, and reading the article titled 'ka-ching!' by terry mcdonnell.
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