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Originally Posted by Thunder Gulch
I see where you are coming from with the corporate angle, but what about taking care of the loyal folks who pay $40 for little or no view, push a pile of money through the windows, and drink their $9 juleps without much complaint? I know there are a lot of infielders who contribute next to nothing to the handle, but the wannabee millionaires who show up for one day in their suits are by in large the $2 show players more interested in fancy hats. How many of those $9 drinks you think the guy in the pinstripes is going to knock back? I'd put BT or any of my crew against 90% of the customers in terms of how much they spend, but we're the ones getting squeezed.
If you really want to maximize your profits, how about going ahead and raising the price on juleps to $20 and increasing the take to 35% because the one race a year folks really aren't motivated by any return on their wagers, and I'd probably still drink 8 juleps just because it's a long day.
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Interesting study in demographics. Blame is easy, maximizing revenue is always an excuse or casue, etc. Maybe this appeals to more people, maybe it doesn't.
I don't think it's about debating what % of infielders contribute nothing to the handle vs. the % of millionaires who show up, don't drink and bet $2. The simple fact is that the guy in the pinstripes can afford to buy more of those $9 drinks than the infielder. Whether or not those monies are spent is a foolish arguement, but that's probably what CD has in mind. Who knows.
Personally, I too think it's a good idea. Are people being "squeezed" so to speak? I don't know. Has anyone seen the details and specifics of exactly how this will work, or is just the automatic jump to blame? The loyal customer shouldn't be the one squeezed, but that's the way it will happen.
Eric