To increase interest in any sport you need the following-
1) Recognizable Stars, racing has none because the value at stud far outweighs the risks of racing long term.
2) A clean atmosphere, 90% of the racetracks in the USA are dumps. These places are not worthy of people with kids. If people are not in tune with taking their kids to the races, you lose the younger generations, which is your future.
3) No cheating, every person I know who is not experienced(and just about all those I do know who are experienced) with horse racing automatically thinks that the entire industry is rigged.
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