If marketing and advertising didnt work, then why does Coke and Pepsi spend so much on it? I agree about your point on Nascar, I wouldnt watch it no matter what commercials I saw or didnt see, same goes for golf, soccer, and bowling. I have my mind made up on those and I wont watch.
But for the person who doesnt have his/her mind made up and sees an exciting commercial with a potential storyline, they could be swayed to tune in and eventually turn into a fan. Thats how Nascar has become 100 times more popular than horse racing. Marketing and advertising. They do not have a superior product by any means, they are just way smarter than the people in charge of horse racing. They can get a lower class family to go to races and blow $500-600 between tickets and beer & food. A day at the track costs nowhere near that much yet people still are hesitant to go. What can we expect this Saturday at Belmont, maybe 30K if they are lucky? Big deal, they get 3-4 times that any given car race.
What is saving horse racing are the compulsive gamblers who spend countless hours and bet paychecks through phone and internet accounts.
Without them, this wouldnt be afloat.
|