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Originally Posted by Linny
The attendance was dreadful.
Why not use a mass e-mailing to all "rewards" patrons or offer discounted seats or something? Why not have a marketing plan in place ready to crank up if such an opportunity presents itself? I know that the legalities prevented them from knowing for sure if Curlin would race but they had a pretty good idea that IF he was approved, he'd show up.
The box section was like a ghost town yesterday. The only area that was full was the Garden Terrace on the 4th floor but it was almost all "group sales" types, not small collections of friends out for a day at the track. They would have been there Curlin or not.
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If you were on their newsletter email list you would have received an email.