Yeah from the angle of bringing in new faces to the track this is great! I would imagine that the brass at UPS around Pimlico is planning on some nice events on track for the local UPS hard working folks, lots of those UPS employess surely have not been to the track. Any way to bring in new fans to the sport is a great thing, especially with all the negative media attention right now.
In a way I really hope Big Brown wins the Preakness because with that will be a ton of good positive media coverage coupled with the possibility that UPS will REALLY get agressive come The Belmont. UPS is a very large company with lots and lots of employees in this country. If that materializes UPS will no doubt step it up another notch (Emeril quote) come Belmont and even more money will be brought in and more importanly the possibilty of new track fans.
I personally would love to see more corporate involvement with the horses. It should help draw in the "casual fan" like the guy who loads or unloads trailers. How cool would it be to go to Belmont and see hundreds of guys and gals sporting Big Brown shirts and hats from their employer. Even cooler, while watching The Belmont, seeing a couple commercials (which UPS has done a great job of with Dale Jarret in NASCAR) with Big Brown themes.
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