Quote:
Originally Posted by slotdirt
What is this, NASCAR?
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Take the sponsorship dollars where you can... Who knows? A lucrative sponsorship deal could be the kind of thing that keeps a horse racing an extra season by helping to at least slightly off-set the loss of that season's stallion fees..
It was estimated that Yum Brands received $5MM in awareness value from the Derby broadcast. What would a sponsorship sealed horse produce in value awareness?
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