I think what is really hurting the racing industry is a few things:
1) Interest in horse racing has waned over the years for a variety of reasons:
a) More gambling options
b) Too difficult and time consuming to try and understand all the idiocyncracies of the game for a casual fan
c) Best horses retire right away and fans don't have a connection with any of the horses
d) Awful customer service at MOST (not all) tracks
e) Too much down time between races with nothing for the casual fan to do (ever tried to bring a date or a friend to the track. Not a very social event while you try and cap and strategize between races)
2) Corruption (lack of believability)
3) Lack of a governing body (until this happens competing interests will cause turmoil (case in point the internet wagering battle))
4) From a marketing standpoint, not understanding how to tap into the interests of non-horse players
5) From a marketing standpoint, not understanding who their core audience is (US). They need to present the product in the way we require. For example:
a) Odds changing during or after the race. Core fans don't like it and the perception is it is past posting. Fix it!
b) Closeups during the race. Core fans want to see their horses battling for the minor awards in the stretch. They do not need to see the color of the eyes of the winner crossing the wire. Fix it!
c) Will pays. Core fans want to know what they are set up to win with the final legs of pick 3's, pick 4's and pick 6's. Possibly even will pays for trifectas? Either way, Fix it!
d) Late scratches. This is awful for couplings and for middle or end legs of multi race wagering. Hard core fans don't even know what the rules are, do they get the post time favorite or a consolation pay? Fix it!
e) Inquiries and DQ's. Core fans want more transparency. Fix it!
f) Delays. Can the track at least inform their patrons what the delay is about and the approximate re-start? Case in point, Hawthorne yesterday. Talk about poor customer service. Fix it!
Anyway, could go on and on.....sorry if it sounds like ranting but until the people in control of this game start to have an agenda to "improve the product" and "attract all types of people" we will be stuck with a sub par game. Currently in appears to be run by wolves tearing apart a roting carcas.
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