a mass media effort (television on cable)
the next best thing, and maybe the easiest, is to provide free tvg hrtv to all cable subscribers for 6 months while drastically improving the effort.
*re-shaped major track racing schedule(prime time night racing)
* top class sports announcers to participate in the broadcast and more *"flexible advertising rules"(signs for beer and trucks around the safty rails and tacky visability).
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