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Originally Posted by letswastemoney
Why do a lot of articles..even if isn't the Kentucky Derby or Churchill website...still mention the sponsor's name when writing about the Kentucky Derby Presented by Yum! Brands? Grrrrr now I'm doing it lol.
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Good question. Even though it is the 'official title,' journalists are not paid by the sponsor to use the name. Just referring to it as the Kentucky Derby should be sufficient, at least most of the time. --or at least after the sponsor name is included for the first reference.