Racing always misses the boat with their marketing so why would they get it right this time? They simply seem to forget that most racing fans are smarter than the average joe (KRIM as a prime example) especially compared to the average NASCAR fan (sorry cajun) yet they continue to try to dumbdown the game for mass appeal. Racing is complicated and a good part of the allure is the challenge of trying to figure it out. Rather than attempting to identify that type of potential customer (many who would be older than the demographic that they lust after) they give us a supposed championship day disguised as Ladies Night as though it were a happy hour promotion. As opposed to using modern technology like HDtv, they give away t shirts, clocks and waste paper baskets. Rather than ask people who are fans what they think or want, they piss away money listening to some junior exec at a second tier marketing agency.
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