I saw this coming with the "Win and your in " nonsense which is strictly a PR campaign. Though I still have no problem with the addition of races (though the marathon idea is questionable), the separation by sex/days and renaming the Distaff seems to make no sense. It as if they are trying to "trick" people into watching/attending. Just as the Sunshine Millions is a contrived "rivalry" between CA and FL, this is like a madeup gimmick that just has no real purpose.
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