A lot of people prefer not to ship and Mrs. Valando might be happier winning a Grade 1 on the Belmont Stakes undercard than the Hollywood Gold Cup.
I might be wrong, but I think other than accomplishing something unusual, NoBiz has already kind of established his market value. A win in either race you are discussing isn't going to change that. He would have to win races like the Whitney, Woodward, Jockey Club Gold Cup and, maybe, the BC Polytrack Classic, to seriously change that. And even then I don't know how sexy he will ever be.
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