wow! not good for Gulfstream or the paper.
i love this comment about the Sun-Sentinel, it sure sounds like the wrong approach for a newspaper. Although it must be hard to be in the newspaper business these days.
"The Sun-Sentinel's circulation has plummeted lately. At the same time, the paper is undergoing what its management calls "transformative change." To some degree, this entails blending reporting with advertising and marketing. The idea is to better serve advertising clients as well as readers, even as readers fall away. Traditionally, reporting has been kept strictly separate from the interests of advertisers"
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