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Originally Posted by Cannon Shell
Why would wouldn't this just be considered another revenue stream as opposed to a marketing platform? If you make horseownership more affordable you will attract more new owners who will help grow the game from within.
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Yes, it certainly is a new revenue stream for horseowners, and as purses go up, it does open the game up to lower income fans who would like to become owners. That is a good thing.
However, I think that most aspiring/current owners are/were horseplayers first. I'm a DeeTee stables member, and most of my non-horseplaying fans think that it is very cool that I'm a part of it. With that said, none of them ever take me up on the offer to come down to the simulcast to watch SWLY run (only 15 min away). It is hard to try to grow the industry from within, though I will still try.