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Originally Posted by Cunningham Racing
I have thought for years now that some track should attempt to run all of it's 9-10 races on a particular card in 2-2 1/2 hours so that they could shorten it up and treat it like a sporting event like going to a football game....people just don't have all day to sit around an OTB anymore or go to the races for 6 hours on a given afternoon...
think about how cool it would be to bet a Pick 3 and be able to get the results from start to finish of three races in 15-20 minutes!!!...Pretty cool concept, huh?
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Joel. I think you’re on to something here. The frequency of the action is important to make the game more exciting. I don’t know if it can be pulled off at one track, but if it could it would definitely be interesting. I had an idea that you might be able to pull it off in a simulcasting venue.
Here is my out of the box idea. The goal is to expand horse racing to the casino gaming crowd, to make it an easy exciting fast action game like those in casinos. But racing has a several problems in satisfying this market. Mainly it’s that people that are looking for the action don’t necessary want to explore and understand all the nuances. When they go to the track or OTB now, they’re greeted by a cacophony of screens and sounds, all disjointed and unconnected. Where do you start? Well you go buy a racing form with hundreds of pages of data you don’t understand then you start looking around to find what track you want to play. It’s a high hurdle to the casual gambler.
Here is my idea. I’m sure that many will point out numerous reasons why this won’t work but sometimes its best to go outside the box so to speak.
The product needs to be offered to these kinds of players in a different way. Instead of 30 different live feeds to follow, I propose that a sufficient number of race tracks adhere to a timing schedule that kicks off races at equal intervals that guarantee constant action, let’s just say it’s between 5 and 10 minutes between races. Then there is a single broadcast stream that rolls through the schedule one race at a time. This broadcast has a host that is entertaining, and informative and keeps the attention of the players. I’m picturing a theatre type setting, big High Def screens but the point is that there is one unique display or interface instead of numerous different layouts and announcers. The host is sort of like a bingo host who keeps the game moving along. Players could get a prepaid play card like at a casino then sit down in the theatre and get relatively rapid-fire action. New people could simply grab a simple program with M/L odds, name, jockey, PP# , silk colors and could play their numbers, names, colors, etc. Or they could get a regular program with PP’s.
Another thing I think would help would be to have more of the fractional wagers, dimes, quarters, etc. That way people could play longer on $20 or $40 bucks, I’m picturing the seniors that are camped out in front of the nickel slots.
Anyway the main points are, simple consistent game format (remove the clutter), delivered to the player in a fairly rapid and entertaining fashion, with some unique wagers offered. Also a very important item, reduce the takeout, that is a key.
Of course no one on this board would be interested in this, but it could be a way to tap into the money going into the casinos. The regular existing product would still be available for the die-hards like we have around here.
Just food for thought.