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Originally Posted by SentToStud
Well, ask yourself this, who is a candidate to be a "new wagering fan at the racetrack?"
To me it's the 25-35 year-old single male.
Ask youself... What do I need to do to get 25-35 year-old single males into the track?
Answer: 21-30 year-old females.
Make every day Ladies Day. On the weekends, give them a betting voucher worth $5. I guarantee this will pay for itself.
Learn a little from the NBA. Been to an NBA game lately? Non-stop entertainment. I'm not sure you need an exhibition of several monkeys ****ing a football between every race, but a little music doesn't hurt. Check out Arlington on Fridays....
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Just my two pennies worth...
Hire the hooters girls as tellers.