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Originally Posted by oracle80
You don't think that bringing racing to them(having it on tv at home on channels like TVG) is a lot easier than bringing them to the races? Bringing racing to them will certainly make new fans a lot quicker than trying to convince someone to go to Aqueduct for the first time.
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No, I don't. You have to bring the horses to them. You have to have a product to market. What's the product now? "Come see Horse X run once every three months then go breed more horses made out of glass"?
If I know nothing about the horses (jury's still out on that one), what's making me put on TVG?
Something about the sport has to catch their eye, and it ain't "Check out all the Pick 3 wheels you can do!"
Good horses, good stories, horses who run often, compelling races. That's what attracts fans, and essentially, what attracts gamblers.
And if I'm wrong, give me an alternative solution. Tell me what will create a horseplayer besides creating a fan first.