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Originally Posted by golfer
Bigs, I don't think they have "ratings" on satelite radio. Listener feedback would be about the only thing they can use to verify that we are listening to ATR. I change my stations every 2 or 3 minutes during the day, I don't think there's any way they can monitor exactly what we're listening to.
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I used ratings in the wrong sense. I don't have a clue what technology they do have, but I would be shocked if they didn't have the ability at any time to "see" how many of the receivers are tuned in to any one station at any time.
How else are they going to decide what shows to keep and how much they pay their talent? They are not going to program 200 channels on listener feedback. Steve may be able to enlighten us on this.