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Originally Posted by Cannon Shell
Dave
Outside of the few big events of the year and special meets like Saratoga and Del Mar, no one is going to see the horses. They are going to bet on them. I'm sorry if this sounds harsh but if you are a fan and don't bet, you are of little value to the industry. We dont have tickets sales or merchandising or TV contracts as a source of revenue. We only have betting handle as our sole revenue source.
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I'm sure that your perspective is more relavent and informed than mine...and I'm serious when I say that...I just think that one way to get more people involved in the wagering aspect of the game is to start by getting more people interested in the game in general...my thoughts are that turning $2 bettors into $20 bettors is something to work on
after you have gotten them interested in the first place....granted baseball, nascar, football, ect ect are not dependent upon wagering...in those sports the fans are spectators... in horseracing the fans are both spectators and participants...the more fans there are the more participants (ie people wagering) there will be....I'm trying to say that I think that people will become more involved in the wagering after they have been exposed to the game as a spectator...I'll shut up now and leave the thinking to the more informed.