A good video game might help.
You know how Tiger Woods has his own golf game every year and they call it Tiger Woods 06 or Tiger Woods 07? Well how about a....Funny Cide 07!! C'mon that would be the best idea ever! Funny Cide promoting horse racing to teenagers and young adults!
There was a video game with Ghostzapper on the cover but c'mon....the general public doesn't care about Ghostzapper!