[philcski]

My sixpack of ideas to help NY racing (although some of the principles would apply everywhere):

1. Reduce takeout across the board by 2%. This would cost the state approximately $35-40MM a year in takeout off the top, but the expectation of that money going back through the windows 5X as most studies have proven would actually end up with a gain at the end of the day.

2. Offer new types of wagers that people would be interested in (and no... that doesn't mean the Grand Slam is something people are interested in.)
Here's two possibilities:
- The "Beat the Favorite" (low takeout): How often do you hear a novice (or even expert horseplayer) say, "I don't like the favorite in this race, but I don't have a good idea otherwise." This wager would allow the player to take a shot with the field or on the post time favorite, in an easy to bet fashion.
- The "Super Six" (high takeout): One race a day, with a minimum of 12 betting interests (note that this allows for 665,280 possible combinations), requiring the player to select the top 6 finishers in a row. Allow people to bet it for a buck anywhere lottery tickets are sold as well as on- or off-track (wouldn't be difficult to add the lottery terminals into the totalisator system), as soon as entries are available, either in a quickpick or normal manner. If no tickets have all 6 correct, the pool carries over. The race would be replayed at the time they do the Lottery drawing. Imagine the mania the first time someone quickpicks at a grocery store and hits for a million bucks. If marketed correctly, this could grow into a phenomenon, easily a $1,000,000 daily handle bet.

3. Increase the Saratoga meet to 8 weeks. This is a no-brainer, everyone benefits. There isn't a better place in the world to go to the races... and "more is better" applies.

4. Decrease the winter meet to 3 or 4 days a week. More (healthy) horses in the fields = more competitive races = more handle.

5. WHEN the racino is completed, make sure the races are being played on TV's as well as live outside the windows so people KNOW they're at a racetrack and not some slot parlor. If 1 person a day decides to quit on the one-armed bandits and plays the horses instead, the idea is success. For a lesson in how NOT to run a racino, take a ride 75 miles south to Philadelphia Park, where the racing is a forgotten afterthought these days (not that it was great before, but I took my first trip there after the renovation 2 weeks ago and there isn't even an easy way to go to the paddock or the rail anymore. It's a complete joke.)

6. Make the off-track experience more enjoyable. It's no secret that the highest grossing NYCOTB's are the restaurant/bar parlors. Part of this would be a state mandate to require the takeover of the state's arcane and fraudulent OTB system, which for the out of staters is actually 5 different entities, and by the nature of the business is lost revenue for the track.