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Originally Posted by Cannon Shell
Those people you hear are already there. The public will not come to watch Todd Pletcher train or John Velasquez ride. They come to bet horses and if they dont bet then they really are not going to be worth very much to the game in the long run anyway. I have stressed this in many posts before. Market the sport as a betting vechicle not as a sport. Trainers and owners and jockeys are not marketable in any meaningful manner. Horses careers are fleeting. The fact that you can walk into a track and figure out how to make 6 or 7 figure scores are what will bring people and keep them coming back.
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I agree on this but I still think you need to have the characters to throw it in the faces of people. If you knew nothing of Hooters, would you rather go to see what it's about with an owl on the billboard or a hot blonde with her %^%&%$ popping out...get what I'm saying?
The characters would include the horses, jocks, trainers.