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Originally Posted by Cannon Shell
Plus as great as some riders are their skills are not readily apparent like an athlete in another sport. What makes the top jockeys that, is a great sense of timing, patience, and hands. All of which are hard to quantify or identify.
The truth is that promoting jockeys or trainers or any other persons wont work, because even novices understand that the horses talent is what is important and readily apparent.
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I have to say sitting out back in Saratoga you get to see & hear where the $$ goes in a race. It's was and always is, "What # is Bailey on?"...Which is the Pletcher horse?"...Johnny V. & Pletcher; can't touch'em."...Another Paraneck & Pedersen...just kidding!!!
Yes, they have many of the best horses and we love to beat them, but Joe Public knows and recognizes names and faces and will continue bet them more and more. Which name do you know? Pletcher or Parisella? Bailey or Arroyo?
Everything is marketable, finding out how to market it is the difficult part.
Lots love the horse, but it can't run by itself...it needs a team behind it and that team is manmade. Maybe marketed together as a team would be a place to start.